Jim Gonzalez - President

Jim Gonzalez is a public policy consultant and political strategist for elected and appointed policymakers, private sector leaders, international companies, and nonprofit organizations,

He has managed California statewide citizen ballot initiatives on drug reform (Propositions 215 and 36), expanding mental health services (Proposition 63), renewable energy (Proposition7), and was a senior adviser on health insurance reform (Proposition 45) and the death penalty repeal (Proposition 62).

Previously, Jim Gonzalez was a Special Assistant to San Francisco Mayor Dianne Feinstein, and later was elected citywide as a member of the San Francisco Board of Supervisors.

Supervisor Gonzalez (retired) served as Chairman of the Finance Committee. as a board member of the San Francisco Health Services System, the Golden Gate Bridge Highway and Transportation District, the Bay Area Air Quality Management District, and the Association of Bay Area Governments. In 1994, President Clinton offered him the position of Regional Administrator for the U.S. Small Business Administration.

Jim was the first elected official in the nation to author a City of Sanctuary ordinance. Since then, two hundred cities in the United States have passed sanctuary legislation to protect the human rights of undocumented immigrants. Also his legislation granted prime City land to build the Mexican Museum of San Francisco.

His firm has expertise in winning and expanding Democratic majorities in Congress and state legislatures. For several election cycles, Jim led the team for the New House PAC that conducted nationally recognized training programs for many successful congressional candidates.

His political consulting firm has mobilized, with teams of community organizers, Latino voters in the states of California, Colorado, Nevada, Arizona and New Mexico.

Jim Gonzalez past Chair and founding member of Cien Amigos-Working for California and Mexico. He is a recipient of the Mexican Government’s highest honor, The Ohtli Award, (Trailblazer Award) bestowed for outstanding community service in behalf of Mexicans, Mexican Americans, and Latinos living in the USA .

Jim holds a Masters Degree in Public Administration from the University of San Francisco, a Bachelors Degree in Government from Saint Mary’s College of California, and was a Kellogg Fellow at the John F. Kennedy School of Government at Harvard University.

Maria C. Morales - Managing Partner/CFO

Maria is JGA's Managing Partner and Chief Financial Officer.

Prior to her work at Jim Gonzalez & Associates, Maria served as a chief assistant to Assemblyman Peter R. Chacon (D-San Diego), at the State Capitol. Her responsibilities included advancing legislative proposals and building coalitions with interested parties to refine legislation and secure its passage. She then went on to become the Executive Director of the California Association for Bilingual Education (CABE).

Maria also served as co-host of Sacramento's weekly "Progreso" television program on KOVR-TV, Channel 13. In that capacity, Maria interviewed guests including local and statewide elected officials on various public policy issues.

Maria is a graduate of California State University, Sacramento, with a degree in Spanish and Communications.

Maria is a former member of the Board of Directors of the Mexican Cultural Center of Northern California, where she served as Vice President.

She is an active member of Cien Amigos, working for California and Mexico. Cien Amigos is a civic action group providing a platform for collective planning and concrete action to encourage the mutual prosperity of both Mexico and California.

John Thiella - Consultant to the Firm
John Thiella brings over 30 years of professional experience in local, state, and national politics to the firm. Mr. Thiella has advised JGA on national policy strategy, and the economic and employment consequences of outsourcing. Mr. Thiella has served in senior staff positions for a variety of elected officials including Senator Dianne Feinstein, State Controller John Chiang, and Members of Congress. Mr. Thiella served as a Chief Deputy and Senior Legal Counsel at the State Board of Equalization, California's elected tax commission; and has served as political director of the California Democratic Party. John Thiella received his undergraduate degree in history from the University of California, Berkeley; a Juris Doctor degree from the University of San Francisco School of Law; and a Masters Degree in Public Administration from the University of Southern California's School of Policy, Planning and Development, where he was awarded the distinction of "Outstanding Master's Graduate Student." Mr. Thiella is licensed to practice law in California and the District of Columbia.
Sara Gonzalez - Consultant to the Firm

Sara provides the firm with strategic advice of economic trends and business opportunities.

Prior to joining Jim Gonzalez and Associates, Sara Gonzalez worked as lead counselor for the Educational Partnership Center, of the University of California. Sara studied economics and Hispanic studies abroad at Carlos III University, in Madrid and received her Bachelor of Arts degree in Business Management/Economics from the University of California at Santa Cruz in 2003.

Sara is a licensed California real estate broker and advises JGA clients on land acquisition and development issues.

Sofia Marie Gonzalez - Consultant to the Firm

Sofia provides creative management and coordination of public policy and political events (rallies, volunteer mobilizations, summits, and conferences).

Sofia is an honors graduate in Politics with a Bachelor Degree from the University of California, Santa Cruz.

She is a talented writer and assists with concept development for coalition building campaigns and videos.

Sofia is an experienced community organizer.

Member: SAG/AFTRA, Union Producer, actor and comedian. More at



Jaime Gonzalez - Media Consultant to the Firm

Jaime produces political advertisements and documentaries for JGA.

Prior to joining Jim Gonzalez and Associates, Jaime studied international film and political institutions at Carlos III University, in Madrid and received his Bachelor of Arts degree in Film and Digital Media at the University of California, Santa Cruz.

His documentary Dirty Coal: The Toxic Addiction, was selected to screen at the COP16 Climate Summit. His documentary, The Great Outsourcing Epidemic, featured labor leader James Hoffa and actor-activist Daryl Hannah.

His short film Shattered was accepted to the United Nations Library on Human Rights in 2012.

Jaime is a member of the Motion Picture Editors Guild (Local 700), and is a FOX Searchlight Writers Bootcamp alumni.

More of Jaime's multimedia work can be found at

Keveron "Key" Bryant, Business Consultant to the Firm

Keveron manages multimedia client presentations and implements outdoor advertisement campaigns in northern and southern California.

Keveron Bryant is a licensed REALTOR® and advises JGA clients on property development projects and develops comprehensive market research.

Prior to joining Jim Gonzalez and Associates, Keveron Bryant worked as Team Manager and Short Sale Processor for a Top Producing Broker at Coldwell Banker Residential Brokerage.

Keveron received his Bachelor of Science degree in Business Management/Entrepreneurship from the University of Phoenix in 2013. More at